October 11, 2010

Smart Phones : iPhone vs. Android


It's possible to sum up the tech industry's engine of progress in four words: Apple vs. everybody else. That's been true for a quarter-century in the personal-computer realm, where the Apple product in question is the Mac and everybody else consists of Windows PC makers. And now it's happening with smart phones, a product category increasingly defined by intense competition between Apple's iPhone and the gaggle of manufacturers who have embraced Google's Android software.

Unlike the Mac-PC wars, the battle between the iPhone and Android is in its early stages. Both Apple and Google and its hardware partners are trying to dominate the market in exactly the right way: by building the best possible phones. Consumers benefit whether they buy an iPhone or an Android handset from a company such as HTC, Motorola or Samsung.

Android is clearly spurring Apple to step up its already impressive game. Since June, it has given iOS, the software that powers the iPhone, one sweeping overhaul and one smaller but meaningful update. It plans to deliver another fairly significant new version in November, with features like built-in printing capabilities. That's a shift from past Apple practice, which involved cramming nearly every meaningful improvement into one yearly megaupgrade. It's also reminiscent of Android's evolution over the past 12 months, during which Google has released versions 2.0, 2.1 and 2.2.

Apple may be moving more quickly than ever, but it's still uniquely responsible for what Steve Jobs has called "the whole widget." It designs the iPhone hardware, it writes the software, it provides the default services for buying music and movies. Even the central processor inside the iPhone 4 is an Apple product. The result is the smoothest, most consistent experience to be found on any smart phone. It's no coincidence that the one aspect of the phone that it has the least control over — the AT&T network — is the one that provokes the most grumbling among iPhone users.

Ultimately, deciding to buy an iPhone is all about buying into Apple's vision of the one perfect smart phone. Android, by contrast, is about finding the right smart phone for you. Want a phone with a real QWERTY keyboard or a jumbo-size screen? Sorry, iPhone no can do — but Android can. You can even get Android with a slide-out keyboard and a big screen. Or — if you're willing to commit to a two-year contract — one that costs a penny.

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